Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
This Director level role will report to the Senior Director, Marketing Services and will be responsible for developing and executing holistic marketing plans to drive growth while strengthening the Visa brand. This role will support the development and expansion of our Marketing Consulting Practice (Visa Marketing Services) selling and executing engagements that help Visa’s clients (Issuers, Merchants, Acquirers, Fintechs) strengthen their business through market research, media strategy, performance-based marketing and sponsorships. This position will collaborate with internal Visa teams such as: Product, Sales, Research, Legal and Marketing teams from other regions. Ability to navigate a matrix organization and excellent interpersonal skills are critical. The ideal candidate should be analytically savvy and should have a thorough knowledge of multi-channel marketing with emphasis on social, digital media, search and website management. Candidate should have experience managing creative and media agencies from initial strategy to execution. We are looking for a determined self-starter who is a creative problem solver, deals with complex challenges and ambiguity effectively and will contribute to the strong and inclusive team culture we have created.
Primary Responsibilities:
- Serve as primary point of contact and marketing expert for Canada Client Marketing on behalf of the clients’ business.
- Nurture and grow client relationship, establishing Canada Client Marketing as preferred marketing partner.
- Work closely with regional and Global sponsorship teams to identify client opportunities and manage assets across numerous clients and stakeholders
- Develop and manage annual marketing plans including revenue targets, budget, and monthly forecasting with the NA Marketing Services team.
- Lead for Marketing Services in client meetings and quarterly business reviews, champion marketing services in shaping client program strategy.
- Lead sell-in and implementation of marketing services including research and insights, marketing strategy, creative development, execution, analysis, and sponsorships to help advance client marketing initiatives and business objectives.
- Collaborate across client, agency partners and Visa stakeholders (account executives, digital partnerships, product, sponsorships, operations, legal and compliance as well as NA Client Marketing Delivery) to ideate and launch innovative, high-impact marketing campaigns.
- Ideate, scope, pitch, negotiate, contract, and launch innovative marketing campaigns.
- Lead the measurement, analysis, and reporting of marketing program performance and its impact on business results, where applicable.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
Visa welcomes and encourages applications from persons with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Qualifications
Basic Qualifications:
• 8-12 years progressively responsible business experience, with majority in marketing, or marketing consulting roles ideally in financial services and/or payment industries
• Successful in operating in a fast-paced, highly matrixed organizations.
• Strong executive presence, excellent written and verbal communication skills, Proficient on all Microsoft products including Excel, Word, Outlook, and PowerPoint
Preferred Qualifications:
• Bachelor’s degree (Business degree preferred)
• 8-12 years of work experience, with majority in payments, marketing, advertising or consulting roles, with a track record of delivering measurable business results.
• Accomplished in B2B2C and B2C marketing strategy and working cross-functionally to implement and execute, with particular emphasis on creating first or new to market strategies.
• Experience bringing new ideas to market, creating innovative marketing and navigating across highly matrixed organizations to successfully go-to-market
• Skilled in crafting, pitching, and selling new, innovation ideas to executive leadership and clients
• Direct experience managing agency partners to execute integrated marketing programs and communications, on behalf of the client.
• Familiar with the Canadian and Global sponsorship landscape, ideally with direct experience
working on large global sponsorships
• Strong analytical and problem-solving skills, with demonstrated intellectual and analytical rigor applied to a wide variety of marketing problems.
• Prior understanding of payment landscape in Canada and relevant Visa product offerings from major Visa Clients (Issuers, FinTech’s, Merchant and Acquirers)Strong interpersonal and leadership skills with the ability to influence and build credibility with cross functional stakeholders
• Exceptional communication and presentation skills, with an emphasis on translating insights,
product information and data into recommended actions
Additional Information
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
